inGREEDients

Ingreedients

inGREEDients

0

Directed by: David Burton
Produced by: J. Thomas Wenzel III
Co-Producer: Russell Hess BUY THE DVD

Written By: David Burton & J. Thomas Wenzel III
Do you know what partially hydrogenated oil is? What does zero grams of trans fat per serving really mean? Do you know what is in the food you eat on a daily basis?

Registered nurse and filmmaker, David Burton knows. What you think you know about your diet and the food you eat is completely wrong…DEAD wrong!

Ride along on this culinary roller coaster as David sets the table with a cornucopia of leading researchers and the most respected scientists and healthcare professionals in the world. What you will discover is an alarming connection between what you put in your mouth and some of the most disgusting, unpalatable and life-threatening ailments known today!

The three diseases most directly connected with the consumption of hydrogenated oil are heart disease, diabetes, and obesity. These afflictions are eventually deadly if one keeps consuming hydrogenated oils, but with some simple changes in food choices and a little bit of exercise, these diseases are extremely preventable.

With cutting edge animations rarely achieved in independent filmmaking, inGREEDients will entertain, inspire, educate and at times frighten audiences of all ages. If you could see one movie this year that could save your life… This is that movie!

This documentary was developed with regard to the chemicals in the food supply, particularly partially and fully hydrogenated oils. Considering this is a topic of health, a plan was devised to incorporate more of a human element into the distribution model. The filmmakers traveled around the country, screened the film and performed Q&A after the movie. In most cases, food was served and that food was particularly chosen to be free of chemical food additives.

This “hands on” approach launched a media boom and the film is now compared to Food, Inc., a film of a much higher budget. Of particular interest to this project, was that the success in negotiating the distribution deals for “inGREEDients” can be directly attributable to a strategically designed and implemented digital marketing campaign which relied entirely on social media and other web-based platforms. The result was a grass-roots movement in which the project gained over 1,000 fans in the first month alone. Respectable results, for a very small budget, independent documentary. It was determined that the outcome of this project and its success was hinged upon behavioral change and ultimately the alteration of bad habits.

Leave a Reply